Marketing analytics and reporting turns guesswork into a real answer: which channel, which campaign, and which page is actually producing leads. Sunfield sets up the tracking, builds a dashboard that's actually readable, and reviews it with you on a real cadence, so budget decisions are based on data instead of which channel felt busiest this month.
Google Analytics 4 and Google Search Console form the core, with call tracking and CRM integration layered on top depending on your setup.
Monthly at minimum, reviewed together rather than just emailed over, so the data actually turns into a decision about where budget goes next.
Yes. We audit whatever tracking already exists, fix gaps, and get a clean baseline in place before making recommendations off the data.
Part of: Growth Strategy & Consulting