Marketing analytics and reporting turns guesswork into a real answer: which channel, which campaign, and which page is actually producing leads. Sunfield sets up the tracking, builds a dashboard that's actually readable, and reviews it with you on a real cadence, so budget decisions are based on data instead of which channel felt busiest this month.
What's included
Full-funnel tracking from first click to booked customer
Call tracking, so phone leads are measured with the same rigor as form fills
A dashboard built for a business owner to actually read, not just an analyst
Monthly review cadence so reporting leads to real decisions, not a report nobody opens
AI-referral tracking, since ChatGPT, Perplexity, and similar tools now send real traffic worth measuring separately
Clear channel-by-channel cost-per-lead and cost-per-acquisition, not vanity metrics
How Sunfield does this
A dashboard nobody opens isn't reporting, it's decoration. Sunfield builds tracking around one question: which channel, campaign, and page is actually producing paying customers, not just clicks or form fills. That means full-funnel tracking including phone calls, which most reporting quietly ignores even though they're often the majority of qualified leads for a local business, and a monthly review where the numbers actually change what happens next month's budget, rather than a report that gets glanced at and forgotten.
What sets Sunfield apart
Phone calls tracked like form fills: Most reporting ignores calls entirely. For local businesses, that can hide the majority of real lead volume from every decision being made.
A dashboard built to actually be read: Reporting is built for a business owner to open and understand in minutes, not an analyst-only tool nobody outside the agency can interpret.
Monthly review, real decisions: Numbers get walked through together every month specifically so they change where budget goes next, not filed away as a report nobody opens.
Frequently asked questions
What tools do you use for tracking?
Google Analytics 4 and Google Search Console form the core, with call tracking and CRM integration layered on top depending on your setup.
How often will I see a report?
Monthly at minimum, reviewed together rather than just emailed over, so the data actually turns into a decision about where budget goes next.
Can you set this up if another agency ran our marketing before?
Yes. We audit whatever tracking already exists, fix gaps, and get a clean baseline in place before making recommendations off the data.